from equipment and technologies for raising and keeping farm animals and feed production to processing raw materials. POA brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.
Why is it important to participate in the exhibition?
In Asian developing economies, population growth, improvements in real incomes, and a further reduction in production costs to maintain chicken’s price advantage over competitors, are the key factors to expanding the demand for chicken. In the more sophisticated developed economies, where rising incomes have less of an impact on the demand for a commodity, further growth will primarily come from product innovation.